MPD 433 SMALL-MEDIUM ENTERPRISES AND INNOVATION

Establishment and operation of Small and Medium Enterprises (SME). Classification of SMEs. Organisation and management of SMEs. Management accounting. Corporate and tax legislation for SMEs. Cost accounting for SMEs. Financing of SMEs. Financial investment, analysis. Preparation of business plans. Project and resource management. SME development models. SME sustainability. Leadership. Innovation and SMEs. Innovative ideas. Creativity, Marketing. Marketing Plan. Competition, Market Segmentation. New product design and development, Sales Promotion, SMEs’ evaluation, Strategy Development and Evaluation.

Laboratory: Use of special software platform for business games and development of marketing plans through market simulation.